Fight Climate Change

This is the latest TV campaign from Climate Challenge. The site contains useful information including a history of climate change and myths surrounding the subject. They also have an map of activities so you can find out what is being done in your region to fight climate change – useful if you’re in England, but not so if you’re in Wales, Scotland or Ireland, where apparently nothing is being done!

The advert features the obligatory images of extreme weather, including choppy seas, blizzards, twisters and drought. It also shows viewers the “hidden gases” by highligting where they’re coming from (e.g. industry, cars, and planes). The message though is upbeat in that if Governments, business and individuals start working together then we can tackle the problem.

The advert ends with the tag line “Tomorrow’s climate is today’s challenge”!

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