Unlink theoffsetshop, Compare2offset.com tracks your carbon footprint and displays all your purchases in your account along with how much of your carbon footprint they have offset. They also display the amount of carbon they will offset next to each specific item.

I tend to buy offsets when I fly. Next time I fly I might as well buy something from through them and they will offset my flight for free and I get something I want in return!

After one full month of trading we have been able to assess our figures and are very pleased to be able to announce the following:

As of 17 Oct 2007 The OffsetShop.co.uk’s carbon offset pledge will be increasing from 1kg for every £5 spent to 1kg for every £2 spent!

We hope that this huge increase is the first of many and we would like to thank all of our visitors who have made this possible.

As far as we are aware this easily out performs any other site offering carbon offsets on purchases. We hope to keep it this way.

Many Thanks

Dave Slater

Owner http://www.TheOffsetShop.co.uk

In direct response to the comments here we have introduced a Personal Certificate for CO2 Offset on Car Insurance.

Addition to our Car Insurance Page:

“If you would like your personal certificate for Carbon Neutral Car Insurance then please just contact us with your name, the insurer’s name and the date & time you took out the policy. We will then buy the carbon offset in your name and forward the certificate on to you.”

At present we do not wish to make the site more complex by introducing a registration process but we hope this will help in such an important area.

Kind Regards

David Slater

Owner http://www.TheOffsetShop.co.uk

Thank you very much for your review and you do raise some valid points.

Please remember the important point throughout this though – The CO2 offset does not cost anyone any extra whatsoever.

I’ll try my best to address your concerns:

First of all it’s early days yet and we have had to take a ‘best guess’ at the kinds of figures that would be viable. As we know there are a huge range of percentages in the commissions we receive, generally ranging from 0% -20%. The site is based on the AW Shopwindow software and so if someone chooses to purchase a 0% commission item (e.g. batteries and cables from Dixons), we will still honour our pledge – i.e. the purchase actually costs us money! Thankfully, these are few and far between.

We have tried to take general everyday figures to come to some sort of starting values. From my experience I have found that when people have a wide choice, the larger stores tend to fare better than most and, as such, we have to be very conscious to account for those type of commissions.

e.g. LCD TV from a High Street Store

Cost: £1000
Commission paid on (after VAT removed): £825
Commission: 2%
Total Received: £16.50
Tax to be paid by us: approx £3.60

CO2 pledged: 200kg
Cost to us: £1.50

Net Profit: £15.00

Overall figure results in approx. 10% of our profit paying for Carbon Offsetting.

But what if the store only pays 0.5% commission?

Net profit is Just £1.90 – How much did it cost me to get the buyer there in the first place?

Anyway, this is done at no cost to the buyer whatsoever, and we have hopefully found them the best price anyway!

This is just an everyday example. There are plenty of purchases which would cost us more & less.

Of course – I’m sure I now don’t also need to go into the cost of developing, running, promoting & maintaining a worthwhile site. We all know that can cost a fortune and quickly suck up any profits!

I’d like to move onto Car Insurance.

We are hoping to make this a real issue which we are truly passionate about.

Without a full-on insurance search & database we cannot make every specific car carbon neutral. However, what we can do is take the official figure for the amount of carbon polution the average UK car produces and offset that. Overall this should average out and each driver can then be confident that they are embracing carbon neutral motoring.

So what do we make from a car insurance policy (for those of you in this field get ready to cringe!)?

We have pledged to reduce CO2 emissions by 2900kgs for EVERY policy taken out.

This therefore costs us £21.75 for every policy taken out!

Bearing in mind that some commissions don’t even pay us that much, even before the tax man, then you may get an idea of where the ‘profits’ from elsewhere go.

Sure other companies do pay more – but until we start getting firm figures then we have to ensure we have enough money avaialble, when everything is taken into account, to honour all our pledges.

Just before I finish Car Insurance – most of us have probably seen the ads by ibuyeco. Now, I have to be careful here because I really applaud what they are doing, but they allow drivers to become Carbon Neutral motorists for an additional fee (my quote was an extra £23). It would appear to me that many people have missed the true scale of what we are trying to do here. TheOffsetShop can make EVERY car Carbon Neutral. AT NO EXTRA COST. Think about the implications there? Hence our comment, “We Challange Others To Follow”.

Moving onto another of your (excellent) points:

Proof of purchase – This is kind of embarrassing really, we knew it would be essential to show we were doing what we promised and would love to make a great feature of this. The fact is we haven’t yet sold enough to to generate 3600kgs of offset, so we bought this ourselves as a kind of ‘credit’. As the site grows in profile and sales we hope to make much more of this and, yes, again, up our commitment to a higher amount of CO2 offset.

As far as ‘green goods’ and promotions – this is an area of (minor) contention between myself and Anne. I feel that there are plenty of very good specialist sites out there catering to the desires of the ‘green purchaser’. What I am hoping to do is raise the issue without being thought of as a ‘tree hugging’ site. If you’re looking for a new TV you don’t want recycled tyres being sold to you!

Tracking of individual offsets – this is a tricky one. Although we may be ’savvy’ in using a computer, signing up to sites etc, there are a great deal of people who would run a mile and this would only put them off. As the tracking would also be more complex for us we decided not to run with it. I must say that there are a couple of other sites that offer carbon offsets and they have a personal tracking feature. I am quite happy then, that for those that desire this, it is available.

We make no excuse for trying to operate a viable business, but we are genuine, ethical and honour our pledges. As time goes by we hope to raise the amount of CO2 we can offset as much as possible.

How green are eBay, Kelkoo, Nextag, Amazon etc? And before anyone points it out, we are currently applying to make our entire operation Carbon Neutral. Our official confirmation should appear on the site soon.

I hope that has gone some way to answering your questions but I am more than happy to answer all questions either in the forum or by PM.

Thanks for reading this far!

Finally, I know some people have their doubts about Carbon Offsetting. If this isn’t for you then please don’t think we’re trying to convert anyone. We just felt that no-one was addressing the issue for those who wish to do something. I’m sure the Forum in general doesn’t wish this discussion to go down that route, not here anyway.

Kind Regards

David Slater

Owner http://www.TheOffsetShop.co.uk