Fight Climate Change

Sky have launched a new campaign to highlight what they’re doing to help the environment. The advert features Cool Cat, a cartoon character that was created by the Hollywood animator Richard Bazley who has previously worked on Who Framed Roger Rabbit. The music in the advert is Three Dog Night’s Joy To The World (it’s the first track on The Collection album). However, it’s a catchy tune and we expect that ringtones and music download releases to follow! You can also buy the track from iTunes.

According to their Bigger Picture website, Sky have made their Sky+ and HD boxes so they know when they’re not being watched and put themselves to sleep. This cuts down on energy consumption and also saves you money too.

You can also see the advert in full at the Bigger Picture site (note to Sky, get more coverage for your ad by putting it on Skycast or Youtube!).