Fight Climate Change

With the London Olympics only a couple of years away EDF Energy have come up with a new approach to encourage Britain’s to start thinking green. They’ve launched Team Green Britain, a website which they hope will show Britain leading the world in fighting climate change.

The message is very familiar, as it’s appeared on just about every site set up to encourage us to go green. We can fight climate change by becoming greener a bit at a time – but with Team Green Britain the message is accompanied with a rallying cry of “do something green for the team”!

As part of the Team Green Britain promotions July 10th is being designated at the first ever Green Britain Day. Paul Weller will kick things off at The Eden Project, who are a partner in the Team Green Britain project.

It’s another interesting initiative, accompanied by another “recycled” advert from EDF Energy (above). By using the Olympics, a bit of patriotism and the idea of the team working together at least the message is if we become greener we’re helping each other is a lot clearer.

The trouble is whether people really take any notice of these sites! Are they able to reach out to a wide audience and what impact will the message have? Despite Team Green Britain launching on 10th July they have, for example, no Twitter or Facebook presence – two of the biggest social media tools!

Still, there’s a few years for the site to run and it’ll be interesting to see whether this initiative crosses the finishing line in 2012 or whether it simply runs out of energy.

EDF Energy Launch Team Green Britain Olympics Initiative