Ariel are joining the fight against climate change by encouraging people to save energy by washing their clothes at thirty degrees. The site is at Do a Good Turn and as well as energy saving tips and information about climate change, Ariel are also offering visitors the chance to win a £17777 Toyota Prius car too. Just sign up to do a good turn and you’re in the draw.
As well as the chance to win the Toyota Prius, you’ll also find a tiebreaker competition to win a £6000 eco home makeover and a monthly draw for the chance to win Indesit Moon washing machine. However, the site isn’t just about competitions and visitors are encouraged to understand how they can help fight climate change,
This is a great initiative by Ariel - big brands may well be more effective in getting the message of climate change and energy saving to the public in a simple manner. There’s no doom mongering or the world is going to end angles, just easy to understand information and ways that people can get involved.
For example, Ariel explain that “when washing clothes, 80 per cent of the energy is used to heat the water”. By reducing the temperature of your wash for a year you can save energy equivalent to “boiling enough water to make 2,500 cups of tea”. However the best statistic is that if every household in London reduced washing temperatures the energy saved would be enough to pay for “24,769 families fuel & power bills for a full year!”
The site has a lot of content on this site but make sure you don’t miss Joanna Yarrow’s Blog and Climate Change News! Good work Ariel!