According to NMA a brand new website called Carbon Heroes is soon to be launched. The site, “set up by Mobile Networking founder Craig Barrack” is to be a social network where user’s can work together to reduce their carbon footprints.
The first part of the service that they will launch “will be a national lift sharing scheme, enabling drivers to recoup motoring costs by selling space in their cars online”. The site is currently coming soon, but you register your interest prior to launch.
This is an interesting initiative, and provided it’s managed well, could provide cheap travel alternatives and improved car sharing as well as enabling many to reduce carbon emissions.