Celebs To Save The Planet

January 30, 2007 · Filed Under News 

Celebrity revolves around everything these days, so it’s perhaps no suprise that a group of celebs have been drafted in to promote a brand new climate change website - Global Cool. According to the site “Global Cool is backed by the biggest names in popular entertainment and the biggest brains in environmental science”. As well as having news and information about global warming, how individuals can reduce their carbon footprint and a bit of science too, there’s also exclusive videos from KT Tunstall and Scissor Sisters and messages of support from a number of other bands and celebrities.

Having looked at a few of the videos they all start off with a “We Have 10 Years To Save The Planet” warning, followed by messages that occasionally tell us of apocalyptic and extreme disaster scenarios if we don’t start taking climate change seriously. There is a good idea behind this, and it may help attract people to at least logon and take a look. Although, personally, Sir David Attenborough talking about climate change and the planet is going to hold more weight than Sonic Youth, Feeder or Dirty Pretty Things.

That aside, the owners of Global Cool are serious about their aims. They have the backing of industry (although they still ask for donations) and according to an article in The Sun “Global Cool founders will meet the Prime Minister at Downing Street and 50 of the world’s top business leaders to push their cause”.

It’ll be interesting to see how this site develops.

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